by Jim Collins
One line takeaway
“Focused, consistent work on just the things that match your long-term vision”
Working with the right people is the most important thing.
It’s not more work to be ‘great’ – it just involves disciplined thought and disciplined action.
Flywheel concept: if you’re trying to get a massive concrete wheel turning, it’s impossible to say which specific ‘turn’ or ‘push’ did it; it’s the build up of consistent effort.
Strip away all the ‘noise’ and focus only on what will have the greatest impact aka The Hedgehog Concept:
- What can you be the best in the world at? [think niche!]
- What drives your economic engine [makes you profit]
- What are you deeply passionate about? [won’t even feel like hard work
Your product/offering/services can change, but they will stay true to your overall concept.